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09.00 - 09.05 |
Opening Remarks:
Matthew Yeomans, Director Custom Communication, Co-founder Social Media Influence and
Lee Bryant, Director, Headshift
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 SOCIAL BUSINESS DESIGN |
09:05 -09:45 |
Keynote:
Alexandra Wheeler, Digital Director, Starbucks
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Social Business Design Keynote
Companies of all sizes and sectors have experimented with social tools inside the firewall over the past few years. Now we are seeing these projects folded into mainstream business and technology improvement projects. This session will consider how we move from projects to programmes, and how we can tie these into measurable business goals.
JP Rangaswami, Chief Scientist for BT Group
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09:45 - 10:15 |
Measure What?
All social media customer relationships begin with listening and there's not a PR/marketing/advertising agency out there that doesn't promise social media monitoring. But how do you put a value on the rewards of social media when they don’t fit into a marketing department’s pre-defined measures of success? Just because companies can listen to customers doesn’t mean they are asking the right questions of the research. This panel will highlight the power of using social media monitoring to build new business as well as protecting your reputation and managing customer relationships.
Matthew Yeomans moderator, Guy Stephens, Senior Consultant, Foviance, Mobbie Nazir, Managing Partner, Brew Digital, Andy Leaver, VP, International
Bazaarvoice |
How to Successfully Implement Social Business Design
This group discussion will showcase four quick-fire case studies from the fields of law, finance, telecoms and the corporate sector, outlining the key challenges and learnings from the adoption of enterprise 2.0 tools and social business design processes, and then involve all attendees in a debate about how to make such projects succeed, and how to overcome barriers to adoption.
Introduced by social software consultant, Euan Semple with social business consultant Stephen Perry t (formerly of Freshfields), and Sonia Carter, senior manager online communications, Axa, David Christopher, Stop Think Social |
| 10:15 - 10:45 |
How Social Media Helps Social Responsibility
After decades of reacting to negative PR, it’s not surprising that companies are notoriously bad at communicating what they do right in terms of sustainable business practices. This session will demonstrate the power of companies telling their own sustainability stories and putting social creativity at the heart of that communication.
Andy Hobsbawm, Founder of Do The Green Thing
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| 10:45 - 11:15 |
COFFEE BREAK |
| 11:15 - 12:00 |
Beyond Campaigns
Advertising and marketing has long been constructed around campaigns but customers don't engage with products that way. As agencies and their clients come to appreciate the need for ongoing social media engagement, we’ll consider the power of developing a brand voice that isn’t hamstrung by the planning of one individual campaign.
Antony Mayfield - VP Online, iCrossing, Ruth Speakman, Head of Consumer PR & Social Media, Sony Europe
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11.15 - 11.45
Return on Attention: Putting the Individual User Front and Centre
Rather than return on investment in technology, we should be talking about return on the attention invested in using these tools by people in the business. This is by far the biggest hidden cost of technology implementation, yet it is largely ignored by conventional IT. In return for attention, social tools must provide positive and useful experiences, which means that user-centered design principles should be at the forefront of how we 'do' social business design.
Julien Le Nestour, Worldwide IT Innovation Manager, Schlumberger |
| 12.00 - 12.30 |
The App Economy - How Mobile Moves Social Media Forward
Social media is moving off your desktop/laptop and out on the go through mobile apps. We provide two views of this fast emerging new social sector.
Ian Jindal, Editor of Internet Retailing introduces Jonathan Moore, Mobile Product manager from the Guardian, Paul Myers, Managing Director, Bappz and Craig Hepburn, Global Director, Digital at Nokia!
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11.45 - 12.30
Social Business Inside and the Outside
Marketing and customer engagement people tend to operate on the edges of the organisation, but this can cause a disconnect - or in some case a false brand promise - if their activities are not supported by and integrated with internal departments and service improvement. This session will consider how internal and external social media project can come together to create a more holistic view of a company's interactions, networks and relationships.
Lee Bryant, director Headshift
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| 12:30 - 13:30 |
LUNCH |
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JOINT AFTERNOON SESSION |
| 13:30 - 14:15 |
B.BONIN BOUGH
Head of Social Media, PepsiCo |
| 14:15 - 14:45 |
ALEX BALFOUR
Head of New Media, London 2012 |
| 14:45 - 15:15 |
COFFEE BREAK |
| 15:15 - 16:00 |
ADAM BROWN,
Director of Interactive Marketing Communications, Dell
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| 16:00 - 16:30 |
JEFF DACHIS
CEO, Dachis Group |
| 16:30 - 17:00 |
Exploring What Makes a Social Company
Audience Participation - This lively, interactive session will give all participants a chance to project themselves into the future and imagine what a future socially-calibrated business will look like, how it will operate and what sort of relationship it will have with its staff, customers and partners. |
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SOCIAL MEDIA INFLUENCE