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Adam Brown, Director of Interactive Marketing Communications, Dell
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Adam Brown is Director of Interactive Marketing Communications for Dell. In this role he leads the company’s social media listening and engagement activities as well as the strategy around new online marketing, communications and commerce initiatives.
Adam joined Dell in May 2010 after spending four years as Director of the Office of Digital and Social Media at The Coca-Cola Company. There, his teams lead the development and management of the company’s corporate Web sites and blogs, employee portals, search engine activities and social media listening/engagement initiatives.
While at Coke, Adam created the company’s first blog, developed its 4R social media strategy (review, respond, record, redirect) and spearheaded the development of the company’s social media guidelines, often seen as a standard for other CPG companies considering their foray into the digital space.
Adam also created Coca-Cola’s Expedition 206 program, a social media initiative to send 3 bloggers on a 365-day expedition to visit the 206 countries where Coke does business. Just halfway thru the program, Expedition 206 has delivered 600 million media impressions worldwide and well over 100 million online interactions.
Adam joined Coca-Cola in 2006 after spending eight years at global public relations agency Ketchum. While at Ketchum, Adam was Vice President and Director of eKetchum, Ketchum’s digital media development and viral marketing strategy group.
During his eight years at Ketchum, Adam helped develop Web sites, intranets and other online communities for some of the world’s most prestigious and respected companies. His work has been the recipient of numerous awards including four PRSA Silver Anvil awards for work for clients Proctor & Gamble, Nokia and Novartis, as well as a National PRSA Best of Show award for Cox Communications.
Previous to Ketchum, Adam was Creative Director at Web development firm What’s Up, Inc, and an Associate Director at advertising and ideation firm BrightHouse.
Adam graduated from the University of Tennessee College of Communication, where he majored in Advertising.
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Jeff Dachis, Founder and CEO of Dachis Group |
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As founder and CEO of Dachis Group, Jeff’s leadership and vision helped establish the digital services industry more than a decade ago when he co-founded Razorfish, Inc. out of a one-bedroom New York City apartment.
As co-founder, CEO, President and Chairman of Razorfish, Dachis profitably grew the company revenues to over $250 Million, expanded its talent base from 2 to 2,200 employees with offices in nine countries, completed over 25 M&A transactions, lead its IPO which raised $55 Million, and catapulted Razorfish’s public valuation to over $5 Billion.
Over the last decade, as the recognized leader in the digital services industry, Razorfish has won numerous performance, design, and professional service awards.. Razorfish ultimately was bundled as part of Microsoft’s $6 billion purchase of aQuantive, and more recently was spun off and sold to Publicis for $530 million.
Dachis is also a Senior Partner at Manhattan-based Bond Art + Science, which specializes in information architecture and user experience design for digital media and information services. He serves as an advisor to companies including Bazaarvoice and Waterfall Mobile.
Jeff has also served as Co-Chairman of the Producer’s Guild of America New Media Council East, and a frequently appeared as a lecturer and speaker, and in publications such as the New York Times, the Wall Street Journal, Business Week, and Wired Magazine and in television appearances including CNBC, CNN, 20/20 and 60 Minutes.
His honors include Ernst &Young’s Entrepreneur of the Year in 2000, among others.
Follow Jeff on Twitter @jeffdachis. |
B. Bonin Bough, Global Director of Digital and Social Media, PepsiCo
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"Since he joined PepsiCo last year, Bough has slowly helped the company break through in some innovative ways, particularly using Twitter and Friendfeed. This has enabled him in a short amount of time to help one of the biggest marketers in the world build connections with online influencers and set a course others will follow."
Since joining PepsiCo in 2008 from his post as EVP of Weber Shandwick's social media practice Screengrab, B. Bonin Bough has been tasked with getting PepsiCo on the social media map and into the hearts and minds of online brand influencers.
For many years, the industry has looked to PepsiCo as a leader and trendsetter. However, the days of Michael Jackson, Ray Charles, and Tina Turner ads lighting up TV are over. To break through, a brand needs to move from just delivery impressions to building connections with online influencers -- and this is something few CPG companies have been able to do.
But as PepsiCo’s global director of digital and social media, Bough has helped the PepsiCo brand parlay itself as a traditional advertising icon into the realm of digital social brand interaction.
Tapping into his proven track record of online community building, social media, social video, and digital marketing, Bough has been instrumental in integrating social media and the "online conversation" into PepsiCo's overall brand vision, engaging online consumers, and tracking behavior and trends that the brand can leverage successfully.
Bough is credited with bringing PepsiCo to SXSW and recently helping launch the "Dear Mr. President" viral campaign, and the launch of female-targeted online community The Juice, to name a few of his accomplishments during his time with Pepsi.
Many of Bough's achievements in the world of interactive marketing have won him numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, Com Arts and SXSW -- Viewers Choice for MrPicassoHead.com. |
JP Rangaswami, Chief Scientist, BT Group
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JP Rangaswami is the Chief Scientist for BT and head of BT Voice, Innovate & Design, BT Group’s IT design and delivery business.
JP has been responsible for influencing BT from within to transform it from a Telco to a ‘softco’, by exploiting new business models, highlighting the opportunities of Web2.0 and social media and advising on new technology. He leads BT’s overall voice platform and is chairman of Ribbit which is described as Silicon Valley’s first telephone company.
He has extensive international experience and is passionate about delivering outstanding end-to-end customer experience. Known for his visionary views and inspiring leadership, he is a regular speaker at industry events, particularly on innovation, open source and the usage of social media in the enterprise.
He is a well-recognised blogger (www.confusedofcalcutta.com), tweeter (www.twitter.com/jobsworth) and was voted into the top 10 of “Top 20 Rock Stars of Web 2.0" from ditto.net in 2009.
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Andy Hobsbawm, Founder of Green Thing and Senior Digital Advisor at Das/Omnicom
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Andy Hobsbawm established the first international web agency in 1994 and was European Chairman of leading digital marketing firm Agency.com from 2005-2009. He currently advises the boards of Omnicom companies and others on digital strategies and is a non-executive director and advisor to Internet companies such as Trendwatching.com. He has been a weekly columnist about the new economy for the Financial Times, has written about the future of brands in a digital age for The Economist, and was recognised by UK internet industry professionals as one of most influential 100 individuals over the past decade. Andy is passionate about the Internet and the environment and most recently co-founded award-winning environmental group, Green Thing (Dothegreenthing.com), which inspires people in 205 countries to lead a greener life. |
Antony Mayfield, Head of Social media, iCrossing UK
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Antony Mayfield is Vice President, Head of Social Media at iCrossing, a search and social media-led digital agency.
He heads a team which has developed pioneering approaches to marketing and communications online.
Among the innovations that have come out of the team is the Network Sense Mapping tool, which allows analysts on the team to build visual representations of how brands are connected to social networks and other websites online. The team has also developed the Social Spaces Framework, an industry leading approach for large organisations engaging with online networks.
Prior to joining iCrossing UK (then Spannerworks) to establish its Content & Media division in 2006, Antony worked in corporate and brand communications for over a decade, most recently as a director in the Bell Pottinger Group, in its technology specialist brand, Harvard. There he worked with leading technology firms such as Vodafone, Sony Playstation and Fujitsu Services, while also working across Bell Pottinger raising awareness of social media’s impact on marketing communications.
He is a regular public speaker on issues around social media and marketing, and writes on his personal blog Open (Minds, Finds, Conversations) and iCrossing UK’s Search Sense blog.
Antony is a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA).
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Lee Bryant, co-founder of Headshift
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Lee Bryant is an online community and social networking specialist, and co-founder of the leading social computing consultancy Headshift, which helps companies use lightweight social tools to create meaningful applications and purposeful social networks.
Headshift has a 30-strong social computing team that operates internationally, with clients across Europe, the UK, Australia and North America, which gives us an insight into the diversity that makes for healthy networks. We help put IT at the service of business, not the other way around, and apply the lessons of what works on the public internet to the real needs of businesses, both internally and externally.
Our clients include several top 10 global law firms, consultancies and various FTSE-100 companies. We also work with media companies, such as the BBC and Channel 4, as well as government and third sector agencies involved in public participation. |
Matthew Yeomans, Director, Custom Communication
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Matthew Yeomans is director of Custom Communication, a social media strategy and editorial content consultancy and co-founder of Social Media Influence. He advises a number of FTSE 100 companies on social media best practice, understanding customer conversations and how best to tell a brand story online. Matthew worked for many years as a journalist, writing and editing for Time, The New York Times, Fortune, Wired, The Industry Standard and National Geographic. He has taught journalism and online media at New York University and Cardiff University School of Journalism and is the author of two books: Oil, Anatomy of an Industry and the Gastrokid Cookbook.
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Euan Semple, Social Software Consultant
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Whilst at the BBC, Euan pioneered the use of weblogs, wikis and online forums to enable staff to work more collaboratively across the organisation. Euan also worked on the BBC’s award winning leadership programme, gaining experience in how to engage and inspire people with the possibilities of social computing as a business tool. He is now independent advisor on social computing for business, and a well known writer, thinker and public speaker. His unique experience enables him to provide inspiration on this wired-up world of work and strategies for how business can prepare themselves for the challenges and opportunities presented by new technologies. |
Ruth Speakman, Head of Consumer PR & Social Media, Sony Europe
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Ruth Speakman is responsible for the development, management and implementation of PR strategies across 32 European countries, Ruth Speakman ensures Sony Europe is at the vanguard of best communications practices.
Celebrated for her work on the Sony BRAVIA campaigns, Ruth champions an integrated on and offline approach that ensures Sony sets the standard in social media communications, whilst creating inspired traditional PR campaigns. Her ability to challenge and redefine public relations has resulted in a raft of industry firsts: Sony was the first European brand to successfully implement a Twitter campaign; first to integrate SEO PR across all its European product launches; and first to develop marketing amplification models that ignited conversations across the blogosphere.
Prior to joining Sony Europe, Ruth was at Bite communications where she managed accounts for Apple, Carphone Warehouse, Logitech and Samsung.
Ruth is a proficient and popular speaker having given presentations at PR Week, IAB and Marketing Week conferences.
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Julien Le Nestour, worldwide IT Innovation Manager, Schlumberger
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Julien Le Nestour is the worldwide IT Innovation Manager for Schlumberger, a Global 500 company with more than 80,000 employees. He is leading the enterprise social computing initiatives.
Julien's expertise is in combining innovative information technologies with emergent management practices to build and improve organizational capabilities. Both technology and management frameworks are sufficiently mature to be practiced by leading organizations.
They are innovative enough, however, to provide a significant and sustainable competitive advantage.
Coming from a humanities educational background, and the business side of the organization, he is bringing a unique and challenging perspective to classic "Enterprise IT" processes.
His personal blog is at www.coreedges.com. |
Mobbie Nazir, Managing Partner, Brew
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Mobbie is a founding partner at Brew, digital marketing agency of the Fishburn Hedges Group. Brew was established in November 2009 to meet the increasing need for brands to connect with their audiences beyond paid and owned media in the earned media space of conversations online. With a planning and research background, Mobbie has helped some of UK and Europe’s largest online brands develop online and social media engagement strategies including American Express, BSkyB, Yahoo!, Ericsson, Ford, Microsoft, MSN and Mastercard. Prior to joining Brew Mobbie was head of Planning at MRM Worldwide, digital and direct marketing agency of McCann Ericsson. Her focus is helping brands build long-term profitable relationships with their audiences online. |
Stephen Perry, Social Business and Knowledge Management Advisor
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Steve Perry is a business focused knowledge management (KM) professional with over 25 years experience in four professional services firms: Freshfields Bruckhaus Deringer, KPMG, Hill Samuel Bank and Ashurst. He has been working in knowledge management since the mid 90’s helping organisations share knowledge and collaborate across organisational boundaries.
While at KPMG Steve led the implementation of KClient, the client collaboration solution and was part of the global implementation team for KWorld, the global knowledge sharing system. In the later part of his KPMG career Steve worked client advisory assignments in Financial Services and Government.
At Freshfields, Steve led the implementation of social business solutions including the enterprise-wide Confluence wiki social intranet. This was a major success for the firm and delivered significant benefits world-wide. His recent independent consulting experience has included advising a mid sized law firm on a social business strategy and business case for a collaboration pilot.
Steve is on the Managing Partners’ Forum Knowledge Panel and is also a partner in Headshift's project delivery network.
Steve Perry
M: 07710 559649
E: steveperryemail@gmail.com |
Guy Stephens, Senior Consultant at Foviance
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Guy Stephens is a champion of the use of social media for customer services. He is a senior consultant at Foviance and founder of the LinkedIn group - where social media meets customer service. He was previously the customer knowledge manager at The Carphone Warehouse, where he was responsible for setting up their use of social media to provide customer service through the use of Twitter, Facebook, YouTube, AudioBoo and a help blog.
Guy has worked in the online environment for over ten years, building up experience in online marketing, eCRM, SEO, ecommerce, email marketing, project management and social media. He is a strategic thinker who is passionate about championing the cause of the customer and how their needs can be met in an increasingly fragmented and multichannel environment. Guy is an avid tweeter (@guy1067) and occasional blogger on http://beingguy1067.wordpress.com |
Alexandra Wheeler, Director of Digital Strategy, Starbucks
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Alexandra Wheeler is director of Digital Strategy at Starbucks. In this role, Alex and her team are responsible for leading strategy and execution across key digital channels, including Starbucks websites and online communities, social media channels, mobile, in-store screens and paid digital media.
In the past year, Alex’s team has established Starbucks as a leader in the social web space, earning such recognition as the #1 engaged brand in social media and the most popular brand on Facebook.
Alex’s career spans more than thirteen years, with seasoned expertise in brand development, integrated advertising campaigns, digital strategy and social media.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com. |
| Jonathon Moore,Mobile Product manager, The Guardian
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A passionate believer in putting the user at the heart of product development, Jon has launched numerous award-winning digital properties for multiple brands - both big and small. He's held senior product roles at the BBC, where he worked across all key web properties and helped set up the organisation's mobile services, and more recently was Director of Products across a range of top-tier VC-backed start-ups. He currently runs all mobile products & strategy at the Guardian Newspaper Group and fits in some free digital consulting for worthy causes.
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| Sonia Carter, AXA UK |
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Sonia Carter is responsible for the strategic direction of the electronic channels for employee communication, engagement and information management at AXA UK. She has worked in digital marketing and communications for over eight years, in both agency and client-side roles. She enjoys the unique perspective her digital marketing background gives her when coming up with innovative ways to 'market' information and tools to employees.
In 2009-10 her team is focusing on delivering tools and content that will ultimately help employees serve customers better and improve employee engagement, thereby using the intranet to deliver tangible business value.
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| Alex Balfour, Head of New Media, London 2012
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Alex joined the London Organising Committee of the Olympic and Paralympic Games (LOCOG) as Head of New Media in September 2006. Alex oversees the online delivery of all LOCOG’s major consumer programmes including communications, ticketing, volunteering, ecommerce, torch relay, mascot, ceremonies and education.
In 2012 he will oversee London 2012’s Games time Internet results and information service which is expected to reach over 100 million visitors.
Previously as co-founder of Emerging Media Alex conceived and delivered the world's first international 2020 cricket tournament which was televised to 200 million viewers in 20 countries, developed a reality TV concept broadcast by a major Indian TV network.
Before that as co-founder and latterly Chairman Alex turned CricInfo from a raw start up into a profitable business with 20 million customers and 65 staff in eight countries. He raised £25 million in four funding rounds and generated £1.7 million pounds of profitable turnover making CricInfo the only independent sports dotcom to survive the boom and bust of the early 2000s. CricInfo was sold to ESPN in the summer of 2007.
Alex was also a senior member of a team that built the Guardian newspaper's websites.
Alex has worked for 16 years in new media and was also responsible for award winning websites including the UK's first general election website and the first online government white paper consultation.
Alex is married with two young children and is a keen competitive road and track cyclist.
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| Andy Leaver,
VP, International
Bazaarvoice
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Andy manages Bazaarvoice’s international expansion. He’s responsible for growing our international footprint, with current offices in London, Paris and Singapore.
Andy comes to Bazaarvoice with nearly two decades of experience building out EMEA operations for technology leaders. Most recently he led the EMEA team for two years at SuccessFactors, where his team won over 350 customers. Prior to SuccessFactors, Andy was the EMEA VP for Ariba, delivered the first large projects with Microsoft Consulting, and worked directly with the board and Jack Welch at General Electric.
Andy spends his spare time with his family – two daughters, Roame and Ethne. He lives in London and on the South Coast of England, where he gets to experience the fast pace of London and the slower pace of being on the water. Andy believes life is about variety, and loves the variety of travel, food and culture.
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| Craig Hepburn, Global Director, Digital, Nokia!
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Craig is Global Director of Digital at Nokia - Responsible for aligning all bought and earned activities across the Nokia digital strategy. Leading a team of highly skilled experts who will drive the centre of digital media excellence and ensure a high standard of strategic execution along with the creation of a company wide social media taskforce representing sales and marketing.
Craig joined Nokia from Open Text where as Director of Social Media Strategy he led social media and Web / Enterprise 2.0 strategies across their own business as well as their major customers including RIM, T-Mobile, Novartis and the BBC. Previously, he headed up the global eCommerce and digital marketing strategy for STA Travel and is credited with delivering cutting edge technologies to enhance the online travel agency's hugely successful online presence and web solutions. This included interactive travel applications, creating award winning social media communities and web2.0 applications including the award winning travel blogs, widgets, RSS feeds and many more. Craig was also involved in developing some of its earliest partnerships and social media strategies with the Facebook founders which are still going strong today.
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