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| 09.00 - 09.05 |
Chair:
Robert Andrews, Editor, Paid Content UK |
| 09.05 - 09.15 |
Opening Remarks
Matthew Yeomans and Bernhard Warner, Editors of Social Media Influence and Directors, Custom Communication |
| 09.15 - 09.45 |
Benjamin Faes - Head of YouTube and Google Display EMEA
|
| 09.45 - 10.30 |
The Mobile and Social Commerce Era
Mobile and social commerce are two of the most innovative and fastest growing areas in the social media economy. This conversation will explore what brands can achieve by embracing the two.
Jemima Garthwaite, Social Media lead at Poke, London
Azeem Azhar, CEO Peer Index
Peter Briffett, MD, Living Social UK, Ireland & Netherlands
Alex Pearmain, Head of Social Media at O2
Matt McAlister, Director of Digital Strategy, The Guardian Media Group |
| 10.30 - 11.00 |
COFFEE & NETWORKING |
| 11.00 - 11.30 |
Local Cause, Global Effect:
Addressing the challenge of personalised marketing on a global scale
Peter Crosby - Chief Sales Officer, Viadeo
|
| 11.30 - 12.00 |
Anatomy of a Social Media Project Part I - Palladium Boots and Virtue
Here we showcase what we consider some of the most innovative and creative social media projects of the last 12 months.
Steven Appleyard, Head of Strategy, Virtue Worldwide
|
| 12.00 - 12.30 |
Anatomy of a Social Media Project Part II - Sony Open Planet
Here we showcase another of the most innovative and creative social media projects of the last 12 months.
Kirsi Stewart, Communications Manager, Sony Europe |
| 12.30 - 13.00 |
Social Analytics and Customer Insight
Social media monitoring and listening is a hot topic, but how can we cut through the noise to deliver real insights to the business? This talk will look at how we can harness customer insights and data to bring the whole firm, not just the marketing department, closer to customers and help drive business improvement.
Lee Bryant, Director, Headshift |
| 13.00 - 14.00 |
LUNCH |
| 14.00 - 14.30 |
The Future of Online Listening
Stuart Handley, Communications Director, Dell |
| 14.30 - 15.00 |
Actionable Insights through Social Understanding
Selina Sykes, Senior Brand Manager at Unilever UK, will present an overview of Lynx's social media approach and how Social Analytics is used to generate relevant actionable insights
Selina Sykes, Senior Brand Manager, Lynx, Unilever, UK
Richard Downs, Business Director, Infosys Europe |
| 15.00 - 15.30 |
Talk Your Way Out of a Crisis
Social Media has shaken good old reputation management to its core. Just
ask BP, Nestle, Toyota and so many the companies. This panel discussion will look at the lessons of the Deepwater Horizon crisis and will detail what
you need to consider when creating a social media crisis communications strategy.
Moderator: Bernhard Warner, Editor of Social Media Influence.com
Chris Reed, Founder, Restless Communications
Neil Chapman, Alpha Voice Communications |
| 15.30 - 15.50 |
Anatomy of a Social Media Project Part III - Tesco.com's Lifestyled
Here we showcase the third in our series of innovative and creative socia media projects of the last 12 months.
Catherine Flynn, Account Executive We are Social
Zoe Macerlain, Social Media Manager, Tesco.com |
| 15.50 - 16.20 |
The Storytellers
Every brand that wants to succeed in social media now must be an effective storyteller. This panel discussion will consider who should tell the social story, how agencies and companies work together to develop creative social media storytelling and what you shouldn't do when creating social branded content.
Moderator: Antony Mayfield, founder, Brilliant Noise
Richard Sambrook - Global Vice Chairman & Chief Content Officer, Edelman
Andy Hobsbawm - Co-founder, Do the Green Thing
Liza Bate, Social Media Manager at Orange UK
Andy Whitlock, Strategy Director, POKE London
|
| 16.20 - 16.50 |
Publish or Die: Why All Brands are now Media Companies
Matthew Yeomans and Bernhard Warner, Directors Custom Communication & Editors, Social Media Influence
|
| 16.50 - 17.00 |
Closing remarks |
| 17.00- 18.00 |
Drinks Reception |
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