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| 09.00 - 09.15 |
Welcome from the Chair
Bernhard Warner, Editorial Director, Social Media Influence |
| 09.15 - 10.00 |
Morning Keynote
Alessandra Pavolini, CMO, GE Ecomagination |
| 10.00 - 10.30 |
A Question of Reputation
Social media reputation management no longer is just something the PR team has to worry about. Understanding social media conversations and how they impact the business is a concern for many different parts of the organisation, including corp comms, marketing, customer service, sales, HR and, yes PR. This session will look at the best practice in joined up social media listening, analysis and response and implementation.
Panel discussion with Chris Reed, founder of Restless Communications,
Alex Pearmain, Head of Social Media at O2,
Bernhard Warner, co-author of #FAIL,
Bian Salis, head of social media innovation, BT Customer Service |
| 10.30 - 11.00 |
COFFEE BREAK |
| 11.00 - 11.30 |
Lee Bryant - co-founder, Headshift |
| 11.30 - 11.45 |
Social Media Showcase
The lines between what marketers refer to as paid, owned and earned media are now officially gone. Creating engaging content, monitoring engagement and amplifying via ads is more important than ever. This presentation will look at the new social advertising model and how brands can increase engagement.
Luca Benini, Managing Director Europe, Buddy Media |
| 11.45 - 12.30 |
Navigating Social Media Law
At the start of the social media age in-house legal departments often seemed more intent on closing down conversations rather than facilitating social media success. Today though a growing number of major companies realise the importance of social media to their organisation and are shaping innovative and streamlined legal and operating policies to ensure employees are emboldened not hamstrung when it comes to communicating with their community.
Moderator - Bernhard Warner, Editorial Director, Social Media Influence
Luis X Hernandez, General Counsel - Marketing, R&D and Professional Services, Unilever
Struan Robertson, product counsel Google |
| 12.30 - 1.30 |
LUNCH |
| 1.30 - 2.15 |
Keynote
Alex Balfour , head of new media, London 2012 |
| 2.15 - 2.45 |
Social Commerce Comes Alive
Facebook and Twitter along with hosts of smaller scale social sites are propelling a new era in online commerce, one where retailers are forced to employ a hectic round-the-clock approach to social media marketing, customer service and online sales. This session looks at the social media philosophy and methodology retailers need to adopt in order to succeed in this super-charged online sales landscape.
Moderator - Bernhard Warner
Peter Briffett, MD, UK and Ireland, Living Social
Antony Mayfield, founder, Brilliant Noise
Dan Hartveld, Technical Director, Red Ant |
| 2.45 - 3.15 |
Future Forward:
Our relationship with technology is fundamentally shifting as our primary window into the digital world moves from traditional personal computers to mobile devices. Implicit in this change is how our usage of all that the internet has to offer is evolving to be a much more immersive, localised and social activity. The “dumb user” of our past has become the “smart consumer” of the present and has very different expectations of how brands, governments and communities should engage and empower them with their products and services. Join us to discover how these changes are creating a brave new digital world.
Dave Coplin, Head of Search, UK, Microsoft |
| 3.15 - 3.45 |
COFFEE BREAK |
| 3.45 - 4.00 |
Social Media Showcase
Andy Hobsbawm, Co-Founder, Evrythng
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| 4.00 - 4.15 |
Social Media Showcase
Prelini Udayan-Chiechi, Director, EMEA Marketing, Lithium Technologies
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| 4.15 - 4.45 |
Tablets, Mobile and Gaming: from apps to eyeballs to revenues
There’s no crisis in mobile – it is predicted that 70 million tablet devices will be sold worldwide this year, and that global smartphone sales will top 1 billion units by 2014. With so many smart devices in use, it’s no wonder why mobile is having such a transformative effect on the sectors of publishing, marketing, education and entertainment, to name just a few. This panel brings together four practitioners who are harnessing the latest technologies and apps-knowhow to reach a new breed of mobile consumer, and they will tell us who they are and what they want from the brands, institutions and game-makers in their lives.
Moderator - Kieron Matthews, The Digital Consultancy
Rob Crumbie, Recyclebank
Philip Reisberger, Chief Revenue Officer at Bigpoint
Frances Brindle, Director of Strategic Marketing and Communications (SM&C),
The British Library
Alan Rutter, Conde Nast
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| 4.45 - 5.00 |
The Future of Social Business
Could social media and sustainability be the perfect marriage for corporate communications? Both stress the importance of authenticity, transparency and community for the pursuit of a stronger and more profitable company. This session will assess the leaders in social media sustainability and what all companies can learn from their success.
Matthew Yeomans, Executive Editor, Social Media Influence |
| 5.00 |
Closing remarks |
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